Okay, so I purchased and activated the Ads add-on and went to create an ad. I placed an ad using the shortcode from my current Ads in the visual box as I would normally do. The Ad didn't parse and literally showed the shortcode. (See photo)
I went back in to edit the Ad and placed an Amazon banner ad via the Text input and updated the listing successfully. (See photo)
I reload the community where the old ad was and it still shows the old unparsed shortcode.
I deleted the ad completely, created a completely NEW ad and it all seems to have saved everything correctly. Then I go to the live site page - shortcode from 1st ad attempt is STILL there.
OH and the ad ONLY shows up when someone is logged in. Is there a setting to change that? Well, once I get it working.