There are a few simple techniques you can you use that will get you even further, and faster; a few search engine fundamentals that will help your content to be found. And that's what we want to cover in this chapter. Put these principles into practice when it comes to your content and you'll boost traffic to your site.
Without traffic from search engines your website will likely fail. To protect your business, your online marketing investment and to see maximum return, you must learn the essentials. Learn how people use search engines and how to get the basics right on your site. Then sit back and allow your valuable content to do the rest.
Successful websites attribute over 50 per cent of their visitors to search engines. If your content is valuable enough when these visitors arrive on your site you'll build their trust, generate a lead and ultimately win their business.
SEO is what you do to make your website and content as search engine friendly as possible. This gives it the best chance of appearing at the top of the listings when someone searches for your business or the products and services you provide.
As we've discussed, there are various other ways to get people to your website: you can tell them about it, giving them a link to your URL; you can entice them there by sharing links to your useful articles on social media sites; you can share links back to your site in your email newsletters; you can write a blog so valuable that people will link to it from theirs. These are the tip of the iceberg. But whether you are B2C or B2B, e-commerce or professional service it doesn't matter what business you're in: visits from search are where it's at for maximum profitability and results.